Simple Asset Manager FAQ

Simple Asset Manager is used by five main user groups. Marketing and brand managers responsible for maintaining brand consistency and controlling how assets are accessed and distributed across internal teams, agency partners and external networks — where an ungoverned shared drive creates brand risk through distribution of outdated or off-brand materials. Marketing and campaign teams who need fast, reliable access to approved brand and campaign assets across multiple concurrent projects and channels — without spending time searching poorly organised folder structures. Creative teams and in-house studios managing large volumes of creative assets who need structured version control, approval workflows and a single source of truth for all approved work. Agency users and external partners who require controlled access to brand assets for campaign production — with permission-based access ensuring they see only what they are authorised to use, via secure shared links without requiring a full platform account. Compliance and risk managers in regulated industries — financial services, insurance, banking, health and pharmaceuticals — who require an audit trail on asset approvals, access and distribution to meet regulatory obligations. Customers include Bupa, RACV, Woolworths and Chiesi Farmaceutici, which uses Simple Asset Manager to manage digital assets across its global office network.