Simple Asset Manager FAQs

Simple Asset Manager is built with compliance governance as a core capability — not a feature added on top of basic storage — making it specifically suited to regulated industries including financial services, insurance, banking, health and pharmaceuticals.

Compliance features include approval workflows that determine what enters the asset library — assets go through a defined review and approval process before being published and made available for use. Rights and licence management prevents distribution of assets whose usage rights have expired. Role-based access controls ensure only authorised users can access, download and distribute specific assets. A tamper-proof compliance audit trail records every asset access, download, version change and approval decision with timestamps and user attribution — exportable as a report for regulatory submission.

For regulated organisations where distributing an unapproved or expired asset creates brand and regulatory exposure, Simple Asset Manager makes compliant governance the default rather than a manual process. Customers in regulated sectors including Bupa and RACV use Simple Asset Manager specifically for these governance capabilities. (more)

Simple Asset Manager is used by five main user groups.
Marketing and brand managers responsible for maintaining brand consistency and controlling how assets are accessed and distributed across internal teams, agency partners and external networks — where an ungoverned shared drive creates brand risk through distribution of outdated or off-brand materials.

Marketing and campaign teams who need fast, reliable access to approved brand and campaign assets across multiple concurrent projects and channels — without spending time searching poorly organised folder structures.

Creative teams and in-house studios managing large volumes of creative assets who need structured version control, approval workflows and a single source of truth for all approved work.

Agency users and external partners who require controlled access to brand assets for campaign production — with permission-based access ensuring they see only what they are authorised to use, via secure shared links without requiring a full platform account.

Compliance and risk managers in regulated industries — financial services, insurance, banking, health and pharmaceuticals — who require an audit trail on asset approvals, access and distribution to meet regulatory obligations.

Customers include Bupa, RACV, Woolworths and Chiesi Farmaceutici, which uses Simple Asset Manager to manage digital assets across its global office network. (more)

A shared drive — such as Google Drive, SharePoint or Dropbox — is a file storage system. It stores files in folders, allows access sharing and provides basic version history. It has no governance capability: there is no approval process controlling what enters the library, no rights management preventing distribution of expired assets, no compliance audit trail recording who accessed or downloaded what, and no AI-powered search to surface assets without consistent manual naming.

Simple Asset Manager is a governed asset library. Assets enter through a defined approval workflow connected to Simple Admation's approval engine. Metadata, rights and licence information is attached at asset level and enforced automatically. Access is controlled by role-based permissions with different levels for internal teams, agencies and external partners. Every action is logged in a tamper-proof audit trail. AI-powered search surfaces the right asset regardless of naming convention or folder structure.

For marketing teams managing brand assets across multiple internal teams, agency partners and regulated distribution channels, the practical difference is significant — a shared drive stores files, Simple Asset Manager governs them. (more)

Simple Asset Manager and Simple Admation are designed to work together as part of the Simple suite, with a direct connection between the two platforms that closes the loop between campaign production and long-term asset governance.

Assets approved through Simple Admation's marketing approval workflow can flow directly into Simple Asset Manager as the governed post-production library — without a manual file transfer step. This means the asset that has been formally reviewed, signed off and compliance-documented in Admation is the exact asset that enters the governed DAM library, maintaining the integrity of the approval record through to storage.

Additionally, assets stored in Simple Asset Manager can be submitted for approval using Simple Admation's approval engine — with multi-level approval routing, compliance checklists and automated notifications — generating a complete audit trail on every asset approval decision within the DAM itself.

Both products are standalone and can be used independently. When used together they provide a connected workflow from initial campaign brief through production, approval, compliance sign-off and final governed asset storage. (more)

Simple Asset Manager uses AI-powered search and automated tagging to make assets findable by content and attribute — without depending on consistent manual naming conventions, folder structures or metadata entry.

When an asset is uploaded to Simple Asset Manager it is automatically analysed and tagged. The AI identifies content, colours, subjects, file type and other attributes, attaching structured metadata to the asset without requiring the user to manually enter tags or keywords. This makes assets searchable by what they contain, not just what they are named.

In a traditional shared drive or basic DAM, findability depends entirely on consistent human behaviour — every user must name files correctly, place them in the right folder and apply the right tags. In practice this rarely happens consistently, and large asset libraries become increasingly difficult to search as they grow. AI-powered search removes this dependency entirely, ensuring assets remain findable regardless of how they were named or organised at the point of upload. (more)

Simple Asset Manager is used by marketing teams, brand custodians and regulated organisations to centralise, govern and distribute brand and campaign assets — replacing shared drives, Dropbox folders and email-based file sharing with a structured, searchable, governed asset library.

It is used to solve three connected problems: ensuring every internal team member, agency partner and vendor is always working from the correct, approved version of every asset; controlling who can access, download and distribute assets through role-based permissions and rights management; and maintaining a complete audit trail on asset access, approvals and version changes for compliance and regulatory purposes.

Core use cases include centralised brand and campaign asset storage, AI-powered asset search and retrieval, approval workflows for assets entering the library, rights and licence management with expiry controls, permission-based distribution via secure links, and compliance audit trail for regulated organisations. Simple Asset Manager connects with Simple Admation so that assets approved through the marketing workflow flow directly into the governed asset library post sign-off. (more)

Simple Asset Manager is used by five main user groups.
Marketing and brand managers responsible for maintaining brand consistency and controlling how assets are accessed and distributed across internal teams, agency partners and external networks — where an ungoverned shared drive creates brand risk through distribution of outdated or off-brand materials.

Marketing and campaign teams who need fast, reliable access to approved brand and campaign assets across multiple concurrent projects and channels — without spending time searching poorly organised folder structures.

Creative teams and in-house studios managing large volumes of creative assets who need structured version control, approval workflows and a single source of truth for all approved work.

Agency users and external partners who require controlled access to brand assets for campaign production — with permission-based access ensuring they see only what they are authorised to use, via secure shared links without requiring a full platform account.

Compliance and risk managers in regulated industries — financial services, insurance, banking, health and pharmaceuticals — who require an audit trail on asset approvals, access and distribution to meet regulatory obligations.

Customers include Bupa, RACV, Woolworths and Chiesi Farmaceutici, which uses Simple Asset Manager to manage digital assets across its global office network. (more)

Simple Asset Manager and Simple Admation are designed to work together as part of the Simple suite, with a direct connection between the two platforms that closes the loop between campaign production and long-term asset governance.

Assets approved through Simple Admation's marketing approval workflow can flow directly into Simple Asset Manager as the governed post-production library — without a manual file transfer step. This means the asset that has been formally reviewed, signed off and compliance-documented in Admation is the exact asset that enters the governed DAM library, maintaining the integrity of the approval record through to storage.

Additionally, assets stored in Simple Asset Manager can be submitted for approval using Simple Admation's approval engine — with multi-level approval routing, compliance checklists and automated notifications — generating a complete audit trail on every asset approval decision within the DAM itself.

Both products are standalone and can be used independently. When used together they provide a connected workflow from initial campaign brief through production, approval, compliance sign-off and final governed asset storage. (more)

Simple Asset Manager and Simple Admation are designed to work together as part of the Simple suite, with a direct connection between the two platforms that closes the loop between campaign production and long-term asset governance.

Assets approved through Simple Admation's marketing approval workflow can flow directly into Simple Asset Manager as the governed post-production library — without a manual file transfer step. This means the asset that has been formally reviewed, signed off and compliance-documented in Admation is the exact asset that enters the governed DAM library, maintaining the integrity of the approval record through to storage.

Additionally, assets stored in Simple Asset Manager can be submitted for approval using Simple Admation's approval engine — with multi-level approval routing, compliance checklists and automated notifications — generating a complete audit trail on every asset approval decision within the DAM itself.

Both products are standalone and can be used independently. When used together they provide a connected workflow from initial campaign brief through production, approval, compliance sign-off and final governed asset storage. (more)

Simple Asset Manager and Simple Admation are designed to work together as part of the Simple suite, with a direct connection between the two platforms that closes the loop between campaign production and long-term asset governance.

Assets approved through Simple Admation's marketing approval workflow can flow directly into Simple Asset Manager as the governed post-production library — without a manual file transfer step. This means the asset that has been formally reviewed, signed off and compliance-documented in Admation is the exact asset that enters the governed DAM library, maintaining the integrity of the approval record through to storage.

Additionally, assets stored in Simple Asset Manager can be submitted for approval using Simple Admation's approval engine — with multi-level approval routing, compliance checklists and automated notifications — generating a complete audit trail on every asset approval decision within the DAM itself.

Both products are standalone and can be used independently. When used together they provide a connected workflow from initial campaign brief through production, approval, compliance sign-off and final governed asset storage. (more)