Advisory Board
Dr. Karthik Kannan

Advisory Board Member

Dr. Karthik Kannan is an advisory board member assisting with the continued analysis of the algorithm used by to rate and rank services and software.

He is a Professor at Purdue's Krannert School of Management, academic director for the MBA programs, and academic co-director for MS in Business Analytics and Information Management.

Karthik Kannan has earned a Ph.D. in Information Systems, a M.S. in Electrical and Computer Engineering, and a PH.M. in Public Policy and Management all from Carnegie Mellon University.

Dr. Zaiyan Wei

Advisory Board Member

Dr. Zaiyan Wei is an advisory board member also assisting in the research and analysis of the algorithm used in the rating and ranking of services and software.

He is an Assistant Professor of Management, Krannert School of Management, Purdue University. He has research interests for Crowd Funding, Social Media, Online Reviews, and Online Networks.

Zaiyan Wei earned a Ph.D. in Economics from the University of Arizona, a M.A. in Economics at Shanghai University of Finance and Economics, and a B.A. in Economics at Shanghai Jiao Tong University.

Dr. Sanjeev Trika

IP Engineering Advisor

Dr. Sanjeev Trika is an IP engineering advisor assisting in developing new and innovative intellectual properties within the review and ratings space.

With over 20 years of experience within the technology industry, Sanjeev brings his unique experiences and insight into the feature and product planning stages to help buyers of services and software make better decisions for their business.

Sanjeev Trika has a Ph.D. in Computer Engineering and a B.A. and M.S. in Computer and Electrical Engineering from Purdue University.

Leadership Team
Jeev Trika


Jeev is an investor and a facilitator at, LLC. His guidance helps move the platform into new directions. He brings 13 years of experience within the reviews and ratings industry and has been personally involved in over 250+ rankings and reviews websites. He is intricately involved with the user experience and the market outreach initiatives of

He has a Bachelor's in Computer Science & a MBA from Purdue University.

Most Passionate About:
Reviews and ratings, buyer psychology, and sales training.

Muzammil Hussain

Head of Software Development

Muzammil leads the development team of He brings a vision for an interactive platform based on user feedback in order to create a reliable reviews and rankings platform. He brings five years of experience in developing websites and platforms advocating reviews and ratings on products and services.

He has a Master's in Software Engineering from Superior University.

Most Passionate About:
Culture and language.

Melissa Oien

VP of Partner Relations

Melissa is responsible for developing meaningful relationships with influential providers of products and services across a number of verticals. She oversees expansion into new verticals and communications with vendors. She has a background of six years of experience within the reviews and ratings industry.

She has a Bachelor’s in Business Administration from Bemidji State University.

Most Passionate About:
Communication, teaching, self care and traveling

Juneyeta Mattix

VP of Finance

Juneyeta is responsible for managing and implementing financial and accounting processes within the organization. She focuses on ensuring that payment processing, tax obligations, and other financial responsibilities within, LLC are met. She brings 6 years of experience with her in the reviews and ratings space.

She has a Bachelor's in Communications Studies and Speech Communications with honors from Ball State University.

Most Passionate About:
My family, collectible antiques, and shoes.