Simple Asset Manager

Simple Asset Manager is a digital asset management (DAM) platform purpose-built for marketing teams, brand custodians and regulated organisations that need governance over their brand and campaign assets — not just centralised storage.
Where most DAM tools are storage-first, Simple Asset Manager is governance-first. Assets move through a defined approval process before being published to the library, ensuring only signed-off content is ever available for use or distribution. AI-powered search and automated tagging means teams find the right asset without depending on manual naming conventions or folder discipline.

WHAT IT COVERS
Asset library: centralised storage for logos, images, video, audio, documents and creative files with consistent metadata and full version history on every asset.
AI-powered search: automated tagging surfaces assets instantly by content and attribute — regardless of file name or folder location.
Approval workflows: assets go through a defined review and approval process connected to Simple Admation's approval engine before entering the library.
Rights management: expiry dates, usage rights and licence metadata attached at asset level — preventing distribution of expired or unauthorised assets.
Compliance audit trail: every access, download, version change and approval decision recorded with timestamps and user attribution — exportable for regulatory submission.

WHO USES IT
Marketing and brand teams, regulated organisations in financial services, insurance, banking, health and pharmaceuticals, and retailers managing large volumes of product imagery. Customers include Bupa, RACV, Woolworths and Chiesi Farmaceutici.

Standalone product sold by Simple Marketing Solutions (simple.io), Melbourne.