Simple Retailpath FAQ

Simple RetailPath is used to manage the complete retail marketing production lifecycle — from vendor product data intake through centralised PIM management, promotional content planning, catalogue and eDM production, online proofing, approval workflow and multi-channel content distribution. It is used by retailers and FMCG brands to solve three connected operational problems: collecting accurate product data from supplier networks without manual email and spreadsheet processes, connecting that product data directly to promotional content production without re-entry or duplication, and distributing approved promotional content simultaneously across catalogues, eDMs, ecommerce websites and online marketplaces from a single source of truth. Core use cases include catalogue production, eDM creation, vendor onboarding and data validation, retail promotion planning and mud mapping, studio briefing, online proofing and multi-tier approval of promotional content, ERP integration for product data synchronisation, and multi-channel content distribution to ecommerce platforms and marketplaces including eBay.