Simple Retailpath

Simple RetailPath is a retail marketing platform connecting product information management (PIM), retail promotion production and vendor onboarding in one system — managing the complete journey from vendor product data intake through to published promotional content across catalogues, eDMs, ecommerce and marketplace channels.

It solves the core operational problem in retail marketing: product data lives in multiple places simultaneously, requiring manual re-entry at every stage of every promotional cycle. Simple RetailPath replaces this with a single source of truth for product content that feeds directly into the promotional production workflow.

WHAT IT COVERS
PIM Library: centralised product data repository storing copy, images, icons, videos, pricing, delivery timeframes and click-and-collect data. Integrates with ERP systems including SAP, Pronto and RMS. Distributes marketing-enriched content to ecommerce websites and online marketplaces.
Retail Promotion Management: mud mapping tools structure promotional layouts before production begins. Studio-ready briefs generated with product data pre-populated from the PIM. Native online proofing, collated feedback and multi-tier approval workflows manage content to sign-off. Direct Adobe InDesign integration for catalogue and layout production.
Vendor Onboarding: structured supplier submission portal with predefined data templates and validation workflows — ensuring product information quality before it enters the PIM library.

WHO USES IT
Retailers and FMCG brands managing high-volume promotional cycles across catalogues, eDMs and digital channels. Customers include The Good Guys, Spotlight Group, Mitre 10, IGA, Baby Bunting, Betta and Winc.

Standalone product sold by Simple Marketing Solutions (simple.io), Melbourne.