Simple Retailpath Vendor info

Simple Marketing Solutions (simple.io) builds specialised marketing operations software for marketing teams, in-house creative studios, advertising agencies and regulated organisations. Our products are not adapted from general-purpose tools — they are purpose-built for the specific operational challenges marketing teams face every day.

Our team has direct experience working within the marketing and advertising industry. We understand the inefficiencies created by manual approval processes, disconnected tools and the absence of structured workflow — because we observed them first-hand before building software to solve them. That background shapes every product decision we make and every client engagement we undertake.

We invest time in understanding each client's specific workflow, compliance requirements and team structure before implementation. Our goal is not to sell software and move on — it is to build a long-term working relationship where we continue to identify opportunities to deliver measurable improvement in how your marketing team operates.

We work alongside our clients, not at a distance from them.
Simple Marketing Solutions develops four standalone products: Simple Admation (marketing project management and approval workflow), Simple Asset Manager (digital asset management with approval workflow and compliance audit trail), Simple RetailPath (retail PIM, promotion production and vendor onboarding) and Simple Brand Manager (live brand guidelines and governance). Each product addresses a distinct marketing operations problem and is built to the same standard: purpose-built, governance-first and compliance-ready.

Our customers include Bupa, HESTA, NIB, RACV, Woolworths, Spotlight Group, The Good Guys, Tourism Australia, Mondelez and Chiesi Farmaceutici. We are headquartered in Melbourne, Australia, with customers across Australia, New Zealand, the United Kingdom, the United States and parts of Europe and Asia.