Simple Retailpath FAQ

Retail promotion management software manages the end-to-end process of planning, producing and approving promotional content — from initial event planning through catalogue and eDM production, online proofing, multi-tier approval and final publication across all channels. The core problem retail promotion management software solves is the disconnection between product data and promotional content production. In most retail environments, promotional content is assembled manually — pulling data from ERP systems, imagery from shared drives and copy from email threads — creating duplication, errors and production delays at every promotional cycle. Simple RetailPath solves this by connecting the PIM library directly to the promotional content workflow. Mud mapping tools structure the promotional layout before production begins. Studio-ready briefs are generated with product copy and imagery pre-populated from the PIM — eliminating manual re-entry. Content is reviewed through native online proofing and routed through multi-tier approval workflows before publication. Approved content is distributed to all channels simultaneously. Customers including The Good Guys, Spotlight Group and Mitre 10 use Simple RetailPath to manage high-volume promotional cycles across catalogues, eDMs and digital channels.