Simple Retailpath FAQ

Simple RetailPath integrates directly with ERP systems to synchronise operational product data — including pricing, product codes, stock information and product specifications — into the RetailPath PIM library without manual data entry or export. Supported ERP integrations include SAP, Pronto and RMS. The integration maps ERP product fields to the corresponding PIM library fields, ensuring operational data is accurately represented in the marketing product database. Once synchronised, product data is enriched within the PIM with marketing attributes — descriptions, imagery, classifications, channel-specific copy — before being distributed to promotional outputs and digital channels. The ERP integration eliminates one of the most common sources of error and delay in retail marketing production: the manual export of product data from the ERP system and re-entry into production tools at the start of each promotional cycle. For retailers managing large SKU catalogues across multiple promotional events simultaneously, this automation reduces production lead time and removes a significant source of data entry error.