Simple Retailpath FAQ

Simple RetailPath is used by four main user groups within retail and FMCG organisations. Retail marketing and merchandising teams managing high-volume promotional cycles across catalogues, eDMs, in-store and digital channels — where the manual collection and management of product data from suppliers creates the biggest production bottlenecks and the most significant risk of promotional errors. Category and product management teams responsible for maintaining accurate, complete product information across large SKU catalogues and multiple sales channels, including ecommerce platforms and online marketplaces. In-house creative studios and production teams who produce catalogue and promotional content and need structured briefing, online proofing and multi-tier approval workflows to manage the production process efficiently. Suppliers and vendors who submit product data, imagery and documentation through the RetailPath vendor onboarding portal directly into the retailer's PIM library. Customers include The Good Guys, Spotlight Group, Mitre 10, IGA, Baby Bunting, Betta and Winc.