Did you start your website or blog in the hopes that you will gain additional income? But years later, your site is still not getting your desired number of visitors and conversions. What could you be doing wrong? Does no one want your product? Or have you created a poorly looking website? It could be the above reasons or it could be that your site is not appearing anywhere near the top of the search results pages.
If you are in the third or more page in the search result, you probably won’t get clicked on. What’s worse is if you are in the tenth or more pages, your chances of getting visitors simply plummeted. What could you do to ensure that you are in the top results? Try using a search engine optimization software. Search engine optimization or SEO will ensure that you are up there in the rankings of the search results page mainly with the use of strategically placed keywords and other techniques.
Besides what is already mentioned above, here are more reasons why you should start using SEO tools now.
It Is Vital in Your Marketing Campaign
If you want your business to succeed, you have to use SEO. There are other marketing strategies that you could use to get people to visit your site and buy whatever you’re selling. And there are software too, like marketing automation software, which is specifically crafted for marketing products. If you are not familiar with that, here is an introduction to marketing automation software.
The marketing automation software will be more useful if you are getting prospects or leads. This tool will convert more if there are more people interested in your products. If you want people to notice your merchandise, you have to get it out there. They have to know your business and products exist before they become interested with it. And you can put your product out there and get more prospects with the use of search engine optimization. Anyway, the best SEO tools will allow integration with other marketing software, so even if you use both, it will be easy.
Impact on Buying Cycle
Unlike pay per click marketing, using an SEO platform will ensure that even if you are increasing your sales, your costs will stay fixed. You could be growing your business exponentially and your costs would still be the same. It’s like the tree that keeps on giving. This makes SEO the best for return on investment.
The use of the right keywords will have a high impact on the buying cycle and whether people will reach your site or not. SEO and the right keywords play a big role in getting customers to see your site. And those who visit your site from their search are the most likely to convert because they are really interested in your product, thus the research they are doing. You have the product and there are people interested in it, you only have to point them in the right direction, which is your website, with optimization of your keywords and search phrases.
It Is not Expensive and Is Cost Effective
There is no fixed price for search engine optimization. It varies depending on what you are doing to optimize your site. But to give you an idea on the money you might spend, here is an article about the breakdown of costs in an SEO service.
The bottom line is, it is not very expensive and, compared to other marketing strategies, the use of an SEO software is fairly cost effective. SEO firms will give you an analysis on your site before they take you on. With the pre-analysis, you will be able to gather how much you will probably need during the course of the SEO process.
You can also look at SEO as an investment rather than a cost. Because, as was mentioned earlier, SEO is like a tree that keeps on giving. Once you have planted it right, it can keep you high in the results page in the long run and you wouldn’t even have to spend more. That is, if you have done your optimization right. If you did it right, your web site will always be relevant and will always appear in the search results page when people search for your keywords. Picking the right software helps with doing SEO right. Choose the best software by reading SEO tool reviews.
Helps With Social Media
According to a survey done by Small Business, sponsored by Yahoo!, 74% of consumers rely on social media when deciding on what merchandise to purchase. That is a high number and not being on social media will lose you a lot of potential clients. But social media is a lot like search engines, you will still need SEO to make sure that you will appear when people search for a product like what you offer.
Social media platforms also contains content with your keywords and phrases vital to appear in the search results. There might be some differences between SEO and social media optimization but the former can help the latter. Consult with your SEO management software strategist to know how SEO can help with social media.
The best SEO tools will have managers that can help you with all your questions and queries. Be sure to pick the best one by reading SEO tool reviews.
More Visibility and Drives Traffic
Your website is where people can gather information about your business, your products or your services offered. Because this is their first contact with you and what people will use to judge you and your product, it has to be exquisitely made and well maintained. That would be useless though, if people are not visiting your page. Here are more ways you can maximize your online visibility with an SEO service provider.
The main reason why people use the best SEO software is to get more visibility and to drive more traffic to their site. In addition to that, using SEO can also attract new customers for you and generate and qualify leads. The use of SEO is not just solely to get you to the top of the results page anymore, it is also there to help your company achieve your objectives and goals. With SEO, you can get your products noticed and patronized.
Increases Site Credibility
Because SEO tools get you noticed, it also gets your brand recognized by the masses. And more recognition for your business means your credibility also increases. Here is another article to help you promote your brand with SEO.
When you use SEO, your goal should be to be recognized as a top brand in your chosen niche. Whenever someone searches for a keyword or phrase that is related to your product, your site should appear at the top. When you appear on the top, more people will support you because that’s how people are built, to believe those who are on top. A high ranking and increased visibility does not automatically mean high credibility, but most of the time this is the case. If you want more people to believe you, start using SEO now.
Helps With Long-Term Marketing
If you want immediate results, you would be better off with pay per click marketing. But if your goal is a sustainable marketing strategy that will work in the long run and won’t cost you an arm and a leg, then using SEO is the way to go.
Search engine optimization has been proven to help deliver an ongoing return on investment even for a long time. Other marketing strategies can give you a boost in web traffic instantly but it would also cost you a lot. Using SEO will taper your expenses and lets you expect results both for short term and long term time frames. And if you do it correctly and properly, with all your contents staying relevant always, you could expect to have a marketing strategy that will help you in the long run.
Helps With Offline Sales
According to a Local Customer Review Survey done by Search Engine Land, 85% of customers use internet search to find a local business in which they could buy their product from. So you can see that not only can SEO help with online sales, it can also help you promote your offline sales. If you are a local business, you should also look into internet marketing because it has proven to help boost sales of both offline and online businesses.
One last bonus reason is that SEO beats all paid traffic combined. If you want to really get your business and brand known, use search engine optimization. Research the right keywords and phrases, craft some great content and watch your site soar to the top.
There are probably hundreds, if not thousands, of reasons why you should start optimizing your website. But for now, let’s hope the nine things mentioned above has helped you decide to optimize your site. Don’t waste the opportunity to get your product out there and gain income from your sites or blogs.
Still reluctant to start using SEO software? Check out what others are saying about this tool at CrowdReviews.com.
Latest posts by Tom Lewis (see all)
- How Can the Best Nonprofit Software Benefit Your Organization? - January 13, 2017
- Why Is It Crucial to Choose the Best Database Management Software? - January 12, 2017
- What Is the Right Enterprise Resource Management for Your Business? - January 10, 2017