digitalagenten GmbH - Consulting Agency for digital Marketing FAQs

References are an important indicator of expertise and experience. Case studies provide insight into milestones already achieved. They clearly demonstrate what is possible with the agency (expectation management). They also build trust and reduce the risk of a costly trial-and-error approach in one’s own project.

Even more important than specific industry experience is experience in supporting individual business models — from services to B2C sales (e.g. e-commerce), affiliate marketing, and B2B companies. What matters is a deep understanding of the mechanisms and demands of online marketing within that business model in order to increase revenue. A suitable agency is already familiar with the challenges from experience. This enables efficient collaboration. Valuable contacts may also be shared, and existing workflows and success models can be applied. These must then be tailored to the industry, company, and its specific characteristics.

The team and individual employees contribute their full expertise to develop strategies for the specific business. This is also what makes careers at digitally focused agencies so exciting and diverse. (more)

Each goal requires the right tools. In most cases, a combination of different measures implemented by the online marketing agency leads to success. Typical goals in online marketing include:

Increased organic visibility (local and nationwide)

Greater brand awareness including branding

More traffic and leads via your website or social media

Higher conversion rates for more sales/revenue

Attracting skilled professionals (employer branding)

Running ad campaigns to acquire new customers

When the goal is to increase organic visibility, SEO is key. This includes on- and off-page SEO, local SEO, Google Business Profile optimization, and local listings. Customer acquisition ads can be deployed globally via SEA and social media marketing. UX optimization and content creation are powerful tools for improving conversion rates.

Overall, online marketing is like clockwork — it only runs smoothly when all the digital gears work together. The agency’s task is to create a custom-built mechanism that runs in sync with the business model and industry.

An experienced team is the key to success in online marketing. A skilled team can develop and implement the best strategies to achieve the client’s goals. Teamwork promotes idea exchange and enables the development of innovative digital solutions while solving problems efficiently. (more)

A digital agency ideally has access to a wide range of online marketing tools. However, not every tool is suitable for every planned project. To select the right agency with the appropriate tools, key information must be available in advance.

Specifically: WHAT is the goal? HOW should it be achieved? BY WHEN should it be completed? WHAT exactly should the agency assist with?

Internal resources should also be reviewed to assess the level of support needed. What expertise is already available? How well can it be digitally integrated into the project or service?

Even though the exact way of working often develops over time, a general idea of the process and goals is necessary to determine whether the agency is a good fit. This allows for the selection of an agency with the desired service offering — professionals in SEO, local SEO, local online marketing, UX, or social media marketing. (more)

Depending on resources, market, business model, and specific needs, a comprehensive online marketing strategy includes a variety of measures. Based on your goals, we advise you and implement only the actions that truly pay off:

SEO (More visibility in search engines): Content creation for landing pages, blogs, or location websites — also using artificial intelligence via a content generator. UX design. Local SEO. Offsite optimization. Google Business Profile, review management, local listings, load time optimization, data cleanup, competitor analysis, SEO audit, potential analysis, and information architecture.

SEA: Run targeted Google Ads in well-structured, focused campaigns to reach exactly the users interested in your offering — with predictable ad spend and tailored to your campaign goals.

Local Marketing: Become the market leader in your region and bring each of your locations to the top.

Social Media Marketing for all platforms: Instagram, Facebook, YouTube, LinkedIn, and many other apps. Be visible where your audience is searching for you — and impress with high-quality content such as images, videos, texts, ads, explainer videos, and more.

Website development: Whether custom-built or using leading CMS like WordPress — also for e-commerce and shopping sites. Perfectly SEO-optimized, modern corporate design including logo, and designed with proven conversion psychology. Cloud features available. It’s the foundation of a strong online presence. Legal requirements such as cookie handling and data protection are also considered.

In a free and non-binding consultation, you’ll receive valuable insights into your online marketing and informative references. After an individual analysis, you’ll get an initial set of specific action steps from our digital agency to help boost your success in 2024 and beyond. We’re happy to develop a custom action plan for your business — whether you need support for optimization, launch, or relaunch. (more)

A productive collaboration with an agency is based on mutual respect and close coordination. The exchange of information between the client and the digital agency strengthens the project and fosters the creation of synergies. This is also the only way to build a foundation of trust for long-term business relationships.

Each client has a dedicated contact person who is always up to date. They can be reached for questions or issues. Regular meetings (usually weekly) provide an opportunity to exchange ideas, develop creative concepts, and review progress. Costs are also communicated transparently at regular intervals. The contact person coordinates the specialists on the agency side and acts as a central link. (more)

The tools used by an agency specializing in B2B clients differ only slightly from those in the B2C sector. The main difference lies in how advertising and strategies are applied. It starts with a different understanding of the target audience and a tailored approach. Marketing is directed at decision-makers such as CEOs, CFOs, procurement managers, or technical experts. All marketing efforts are aligned with their specific problems and needs. This includes using industry-specific channels — for example, LinkedIn and YouTube instead of TikTok videos in social media marketing. It’s also important to consider that the customer journey in B2B is often significantly more complex. The focus is on building long-term, profitable business relationships.

In content marketing, the emphasis is on in-depth and technically specialized content on the website. In search engine optimization, quality often matters more than quantity of traffic. Reporting is also tailored with custom KPIs to track metrics such as lead quality, conversion rates, and customer lifetime value — especially important given that sales cycles in B2B are typically longer. (more)

Tailored. The collaboration is always adapted to goals, needs, preferences, and budget. Implementation should always be preceded by an audit. This defines concrete goals, identifies areas for action, and develops an action plan. The individual strategy development begins. Based on this, a flexible and agile contract structure is created—only what is truly needed and adaptable to dynamic changes. Monthly billing guarantees transparency and planning reliability.

Collaboration with online marketing agencies can be divided into four models.

Consulting: Advisory services in all relevant areas. The necessary know-how is provided so that implementation can happen in-house and then be reviewed by the agency.
Out-tasking: Outsourcing of individual tasks that cannot be handled internally. Tools, software, and knowledge are provided digitally or on-site, with corresponding support.
Outsourcing: Comprehensive online marketing support in all relevant areas—from SEO and SEA to social media marketing and content creation. Everything from a single source.
Interim Marketing Manager: Quickly and easily fill internal vacancies with external experts on a temporary/on-demand basis. Specialists for all online marketing areas with leadership qualities—for recruiting, careers, commerce, affiliate marketing, content creation, tracking, relaunch, newsletters, JavaScript, design including logo, corporate identity, and much more.
After onboarding, implementation of measures and vision begins. This includes not only technical expertise but also project management. Effective and results-oriented work ensures a high ROI.

Throughout the collaboration, the agency provides reporting, maintenance, and support. You have a dedicated contact person for quick fixes. A ticket or task management system based on the pay-as-you-use principle helps identify opportunities and quickly resolve issues. (more)