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Lorenz Wacker

How should collaboration with an SEO / digital agency work?

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Lorenz Wacker | May 12, 2026

Tailored. The collaboration is always adapted to goals, needs, preferences, and budget. Implementation should always be preceded by an audit. This defines concrete goals, identifies areas for action, and develops an action plan. The individual strategy development begins. Based on this, a flexible and agile contract structure is created—only what is truly needed and adaptable to dynamic changes. Monthly billing guarantees transparency and planning reliability. Collaboration with online marketing agencies can be divided into four models. Consulting: Advisory services in all relevant areas. The necessary know-how is provided so that implementation can happen in-house and then be reviewed by the agency. Out-tasking: Outsourcing of individual tasks that cannot be handled internally. Tools, software, and knowledge are provided digitally or on-site, with corresponding support. Outsourcing: Comprehensive online marketing support in all relevant areas—from SEO and SEA to social media marketing and content creation. Everything from a single source. Interim Marketing Manager: Quickly and easily fill internal vacancies with external experts on a temporary/on-demand basis. Specialists for all online marketing areas with leadership qualities—for recruiting, careers, commerce, affiliate marketing, content creation, tracking, relaunch, newsletters, JavaScript, design including logo, corporate identity, and much more. After onboarding, implementation of measures and vision begins. This includes not only technical expertise but also project management. Effective and results-oriented work ensures a high ROI. Throughout the collaboration, the agency provides reporting, maintenance, and support. You have a dedicated contact person for quick fixes. A ticket or task management system based on the pay-as-you-use principle helps identify opportunities and quickly resolve issues.

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