What was the best part about using Cision PR Edition?
Our organization is home to a lot of stories worth sharing. However, our media networks and channels of communication are limited that these wealth of stories remain within the organization. Moreover, one of our hopes is to know how far our stories have reached once released. For long, we have been trying to find a software that will help our organization improve the way we communicate these good stories and track our coverage. We have engaged media monitoring agencies but the services provided are limited. Now, there is a software than can help us from identifying and locating our 'influencers', simplifying media processes, expanding our reach, and even monitoring or tracking coverage and growth. Several media agency services in one powerful tool, plus it is user-friendly and thus, easy to navigate.
What would you change about your experience with Cision PR Edition?
In any software, familiarity is needed. Probably not a worst part but just a slight downside is that one needs to be familiarized in all the functions to be able to maximize this tool. Non-familiarity to the tool may also take the processes longer and quite frustrating. Take note that pages reload frequently so patience is needed in using this tool. In addition, when looking for something, one needs to key in the nearest words, otherwise you will yield vast results than you want. There are also glitches in the innovation or the technology that needs improvement.
Cision PR Edition may be a bit pricey than the other software of this kind, but the services offered by this tool are worth the cost. This tool is useful for media practitioners, a great resource of contacts, and provides assistance on several media aspects or processes. It also has the ability to let you report to management promptly. Cision also has free trials, demonstration, and training; and a reliable customer service or support, even last minute requests are welcomed. The resources provided by this tool are ample and effective, simplifying media processes and taking less time for other tasks once you are familiar with the tool. This is a great platform that integrates variety of functions required in communications, which makes it invaluable. Indeed, a powerful tool we can recommend to our colleagues.