Simple Admation

Simple Admation is a marketing project management and approval workflow platform purpose-built for marketing teams, in-house creative studios, advertising agencies and regulated organisations. It manages the complete campaign production lifecycle in one platform — from structured creative brief through task and resource management, online proofing, multi-level approval routing and compliance sign-off to final approved asset. Where general project management tools manage tasks, Simple Admation manages the entire marketing creative process.

Key capabilities include structured briefing templates with mandatory fields, campaign project planning and scheduling, resource and workload management, timesheet recording, native online proofing and markup for all media types, collated batch feedback, sequential and parallel multi-level approval routing, compliance checklists and a tamper-proof audit trail exportable for regulatory submission. External reviewers access assets via secure link without requiring a platform account.

For marketing teams in regulated industries — financial services, insurance, banking, health and pharmaceuticals — Simple Admation provides the compliance infrastructure that general project management tools cannot deliver. Mandatory approval pathways cannot be bypassed. Every review and approval action is recorded with timestamps and reviewer attribution, creating a documented compliance record for every asset that goes to market.

Customers include Bupa, HESTA, NIB, RACV, Woolworths, Spotlight Group, Tourism Australia, Mondelez and a2 Milk Company. Standalone product sold by Simple Marketing Solutions (simple.io), Melbourne.