Marketo

A dream of marketer or a business owner is to see their business grow and be successful someday. I am that kind of marketer I work every day tirelessly to get into that goal. That is why I am thankful to Market Solutions Software which really made managing and growing my business so easy. The best thing about Marketo is the ideas behind the services they offer. They offer their client a very specific goal, that is to help them grow their business, and I'm lucky that I am one of those. Marketo Solutions software is a great CRM software which can handle your emails, campaigns, lead generation, webinars, and other thing needed for your business to grow and be successful. Since I've implemented and utilized their services in my business, I've seen enough proof that this software really works.

But, the software is not that good though, the user friendliness of the software's interface is not that great. It will really took much time mastering everything inside the Marketo Solutions software. Another thing also is the price is a bit too high, which for me should be lowered down for it be more affordable and buyable. I want the developers of this software to upgrade their user's interface and make if conform to this day's aesthetic standards.

Overall, I love the functionality of the software. It really helps you manage your business in every possible way. But I really think that they should upgrade the interface for it to be more user friendly. For the price I think they should lower the price a little bit, I think by doing that they'll gain more clients. However if you decide to use their software, I'd still love to recommend them because they are really doing their job in giving you a functional CRM platform.

The best part of using Marketo is undoubtedly its adaptability and ease of use for businesses. It is a perfect marketing automation tool and platform with a wide range of capabilities catering to not only large enterprises but also easily customized for small and medium businesses and distributed across various industries. The salient features include email marketing, Search Engine Optimization, landing pages, and analytics. In addition, advanced features such as website personalization, mobile engagement, social and web retargeting are also widely used by the customers of both B2C and B2B enterprises..

The worst part of using the Marketo tool is that it has not got a fully developed user interface and is one of the main reasons attributed for its complexity. In addition, the documentation features leave a lot to be desired and the Reporting features are still 'Work in Progress'. A few of our development team members were of the view whether the marketo development team adhered to the coding standards as this they pointed out may be reasons for the erroneous bugs and rework.

Marketo is an absolute pleasure for the majority of medium sized enterprises and companies with established marketing departments and great for online marketing. The ability for our organization's sales teams to have information at almost real time on who this person is, what they have done with us, and what they have viewed was a great boost for our business. Overall, I would rate this tool 9 out of 10.

Marketo is a high class marketing automation software, that let`s you to outreach perspective buyers and confirmed customers. This software is built to save your time and help you to sell. They claim that they are the leaders in marketing automation market. The company was founded in 2006 and it`s application really does it`s task. Why am I so confident when I say that? Because it was ranked #1 among marketing software in 2013. It`s slogan “If you are going to play, play to win” really sounds good, I think and it is the first thing you see, when you open their homepage. Initially, marketing automation is program that's designed to aid marketing departments participate in repetitive duties extra effectually and without problems. The purpose is to nurture possibilities by personalizing their purchasing experience based on their specified desires. Marketing automation program will help you move these prospects to customers, therefore, generating your enterprise more income and growing your sales. You can send your custom invitations and reminders of events. Also, you can modify how your webpage looks when people want to find you through search engines. What I really did like, was that with this software, you can track your customers and prospects by your website visiters, those, who have interest in your e-mail`s and share your posts, tweets on social media. It also ranks them, and you can see those, who have interesest and those, who dont, so you know on who to focus, to get them to buy your product with no time wasting. Moreover, you can create custom registration forms and even MYSIWYH web pages with one software. You can integrate your Marketo CRM into Salesforce and Microsofy Dynamics, to boost your productivity.

They do not offer free trial, but you can sign up for in-depth demo video of what Marketo can do for you. It is a bad thing, I think, because how can I can be sure that I am interested in this software and it suits me, if I can`t test it. And if I buy it and do not like, I will spend my money on useless thing. Of course, I can watch videos and read reviews, but you can`t really understand if this is the right fit for you, until you have tested it yourself and then came to conclusion. Also, this software is a bit pricey, the cheapest one is Spark, which costs 1,195$/a month and it can be used by 5 users, but with limited content hosting and analytics. Then there is Standart, 1995$/a month (10 users) and Select- 3195$/a month(20 users), and to get unlimited features, you must pay for Select, because it has no restrictions. So 3195$/a month. It think it is little too expensive, moreover, with their 1 year contract, 3195$/a month for 12 months canreally make you consider using this software . Maybe if your company produce enough profit, you can use it, and I am sure that you will be statisfied. If you own a enterprise, you will have to call them and make your personalized subscription plan.

I think that this is a great software that saves your time and helps to you sell more in less time. It will help you to convert prospects into customers with more efficiency. I am sure, if your company makes enough profit to use this software, it will only help you to work more productive and make even stronger connection with customers. Marketo offers live support by chat, phone or e-mail. Of course, in the working hours.

I was blown away at the powerful feature set Marketo offers. Such massive time saver with its unified, centralized suite of tools available in a single place. With the ability to track, coordinate and alsert multiple team members as well. This software can help you with a CRM, personalized email marketing, social media channels, inbound marketing, lead management, event coordination and team calendaring with marketing automation using customiable landing pages and contact forms plus detailed visual analytics availble across campaigns, it's a very complete set of tools for growing revenue. The sheer data available in segments and campaigns is very impressive. The optimization, personalization and customization options are cool too. The interface itself is not the most intuitive that I've seen. But the presentation of data is very visual and this makes utilizng the data enjoyable once you learn where it's found. The ability to build templates and re-use them in future campaigns is a key feature. The calendar feature is solid as it's integrated deeply into the other tools in the system and it uses drag and drop technology. It's great for planning, sharing and coordinating everything company wide. Not having to integrate a third party calendaring system make this software platform stand out from others. One of the best aspects of Marketo is the ability to track performance and engagement across multiple events and activities such as website landing pages and webinars using multi-channel or multi-channel campaign analytics. The analytic data is very visual and this is a key to efficient learning this type of data for me personally. The bread and butter of Marketo lies in it's ability to track programs from creation to execution. The tool comes with standard program templates that allow you to easily get up and running for your basic email and landing page programs, but it also allows you to track success and engagement across programs like webinars, events, web pages and multi-step or channel campaigns. I like how easy it is to create custom stages so you can easily track each stage of your marketing/sales funnel across different programs/channels. The built-in reports also give you easy visibility into the success of specific programs as well as the resulting pipe contribution and actions taken by the sales team once they have completed the programs call-to-action. Marketo also makes it easy to track and alert sales reps of lead activity and build out a number of operational programs to ensure data consistency and communication between the marketing and sales teams as well as their associated tool sets.

The software dashboard looks pretty old school in my opinion. That's not a major negative but a cleaner UI, and less file tree based directories would add to the perception of greater productivity but perhaps that's just my opinion. And I'm not talking about becoming a flashy software but referring to seamless inline editing between modules as opposed to so many drop down menus and file trees. The complexity may become an issue if you're adding a lot of users to your account. It's simply a lot of information to get your head around initially. And then to assume efficient workflows would be a challenge unless their was one on one training, or a custom tutorial made by the account owner or business operations manager for your specific tasks at hand. The pricing for Marketo is not cheap. If you have a successful business with a large contact database of current customers and can implement Marketo rapidly then it is a justifiable cost as the ROI could be very substantial. Otherwise, $1195 monthly to $3995 per month is a lot for freelancer, small businesses and start-ups.

My first impression of Marketo was a bit overwhelming. It felt serious and the UI a bit old school. It's complex to learn to use and it would take each individual using it some time. And more time to establish efficient workflows and then share them yo discover best practices working with other team members. Overall this is a very comprehensive suite of marketing and sales tools suitable for businesses who currently use multiple third party applications. This software can unify efforts within a single dashbard. And can also import a contact list of current customers in order to implement campaigns as quickly as possible and certainly incur ROI to justify the price.