Marketo

The best part of using Marketo is undoubtedly its adaptability and ease of use for businesses. It is a perfect marketing automation tool and platform with a wide range of capabilities catering to not only large enterprises but also easily customized for small and medium businesses and distributed across various industries. The salient features include email marketing, Search Engine Optimization, landing pages, and analytics. In addition, advanced features such as website personalization, mobile engagement, social and web retargeting are also widely used by the customers of both B2C and B2B enterprises..

The worst part of using the Marketo tool is that it has not got a fully developed user interface and is one of the main reasons attributed for its complexity. In addition, the documentation features leave a lot to be desired and the Reporting features are still 'Work in Progress'. A few of our development team members were of the view whether the marketo development team adhered to the coding standards as this they pointed out may be reasons for the erroneous bugs and rework.

Marketo is an absolute pleasure for the majority of medium sized enterprises and companies with established marketing departments and great for online marketing. The ability for our organization's sales teams to have information at almost real time on who this person is, what they have done with us, and what they have viewed was a great boost for our business. Overall, I would rate this tool 9 out of 10.