Marketo

Marketo is a high class marketing automation software, that let`s you to outreach perspective buyers and confirmed customers. This software is built to save your time and help you to sell. They claim that they are the leaders in marketing automation market. The company was founded in 2006 and it`s application really does it`s task. Why am I so confident when I say that? Because it was ranked #1 among marketing software in 2013. It`s slogan “If you are going to play, play to win” really sounds good, I think and it is the first thing you see, when you open their homepage. Initially, marketing automation is program that's designed to aid marketing departments participate in repetitive duties extra effectually and without problems. The purpose is to nurture possibilities by personalizing their purchasing experience based on their specified desires. Marketing automation program will help you move these prospects to customers, therefore, generating your enterprise more income and growing your sales. You can send your custom invitations and reminders of events. Also, you can modify how your webpage looks when people want to find you through search engines. What I really did like, was that with this software, you can track your customers and prospects by your website visiters, those, who have interest in your e-mail`s and share your posts, tweets on social media. It also ranks them, and you can see those, who have interesest and those, who dont, so you know on who to focus, to get them to buy your product with no time wasting. Moreover, you can create custom registration forms and even MYSIWYH web pages with one software. You can integrate your Marketo CRM into Salesforce and Microsofy Dynamics, to boost your productivity.

They do not offer free trial, but you can sign up for in-depth demo video of what Marketo can do for you. It is a bad thing, I think, because how can I can be sure that I am interested in this software and it suits me, if I can`t test it. And if I buy it and do not like, I will spend my money on useless thing. Of course, I can watch videos and read reviews, but you can`t really understand if this is the right fit for you, until you have tested it yourself and then came to conclusion. Also, this software is a bit pricey, the cheapest one is Spark, which costs 1,195$/a month and it can be used by 5 users, but with limited content hosting and analytics. Then there is Standart, 1995$/a month (10 users) and Select- 3195$/a month(20 users), and to get unlimited features, you must pay for Select, because it has no restrictions. So 3195$/a month. It think it is little too expensive, moreover, with their 1 year contract, 3195$/a month for 12 months canreally make you consider using this software . Maybe if your company produce enough profit, you can use it, and I am sure that you will be statisfied. If you own a enterprise, you will have to call them and make your personalized subscription plan.

I think that this is a great software that saves your time and helps to you sell more in less time. It will help you to convert prospects into customers with more efficiency. I am sure, if your company makes enough profit to use this software, it will only help you to work more productive and make even stronger connection with customers. Marketo offers live support by chat, phone or e-mail. Of course, in the working hours.