Top web development services encompass different activities concerning the development of your website regardless of its type. The list of web development services may include complete website development and design, remodeling of existing website, implementation of advanced systems for e-commerce website, and hosting. However, none of the services will work properly without regular maintenance.
Website maintenance is one of the essential types of web development services. It does not focus on building your website, but on keeping its performance stabilized and free downtime. Most websites fail to convert its visitors due to several errors in its modules.
The Disadvantages of Downtime in Online Business Operations
Downtime in online business operations or the equivalent poor performance of your website would cost you a lot of disadvantages.
The first disadvantage of poor website performance, such as downtime, is discouragement of uptake. Daniel Thomas’ study on public sector websites proved this. According to Thomas, public sector websites performed poorly with their lowest availability at 97.8%. In addition to this, public sector sites allow an average download time of 21.8 seconds. This record will make users very impatient.
The research added that the download time might be very slow due to large sizes of web pages. The home page of the public sector sites are 73% larger than the recommended page size of 40 Kbytes. Though the study involved government sites, experts emphasized the need to improve the platforms’ performance.
Forrester Research analyst revealed in a recent report that 58% of consumers would not return to a website if their first visit involved problems. In addition, 62% of visitors are unlikely to visit a website where a transaction failed.
Be reminded that the disadvantage of having downtime in your website is not limited to failing customers. Unsatisfied customers could convert to short-term sales, poor business growth, and conversion losses.
If you are planning to expand your business online, you have to make sure it has a stable performance. In 2012, Load Impact study revealed that 53% of e-commerce websites had revenue losses due to their site’s poor performance.
According to further analysis of the study, website speed and conversion rates have an important relationship. If you want to earn more, your website has to be fast but functional.
Amazon proved it to the world when it had a percent increase in its revenue following its decision to increment its page speed by 100 milliseconds.
The disadvantages of downtime only show that you should know the risks. You must also be aware what causes it to happen. Apart from poorly functioning website modules, poor performance may also be accounted to reconfigured routers, hardware failures, file corruption, and software errors among others.
You cannot let downtime affect the peak of your business operations. Just imagine letting a customer currently checking out of your e-commerce website experience downtime. This will not just cost you one less customer, but doubt that your site is a counterfeit.
Website Maintenance Services to Prevent Downtime and Errors
Solving your website downtime and its associated risks is just one of the benefits of web development services. There are more detailed benefits website maintenance could deliver for your business advantage.
Primarily, by enforcing maintenance as one of the top web development services from a firm, you could attract new customers. Moreover, you will have the edge to keep them. The interest level of customers is not limited to what you could offer. They prefer a website that gives them convenience and relevant information.
One of the most important parts that website maintenance will target is the set of form modules in your website. Customers find it annoying to encounter complicated form requirements and errors. With proper maintenance, programmers could routinely check errors on labels, text boxes, links, and authentication features.
Critical functions in your website should work no matter what. Perfect examples of such functions include customers’ access to their bank accounts, purchasing gateway, and account information verification among others.
Even once, you should not let a customer experience a downtime while performing critical functions on your website. You will definitely lose the trust of your clients.
Moreover, if you make your critical function modules vulnerable, you will also put your business at risk. Be reminded hackers are getting smarter. They could penetrate even the most secured websites. If regular maintenance is not done, a downtime may lead to a quick hack.
Advantages of web development services concerning good customer experience are often overshadowed by little mistakes. One of the smallest mistakes many websites commit is using broken links. If you have no maintenance team to check and detect broken links, you will continue losing customers in the future.
Do you know 404 errors and broken links could hurt your business reputation? Besides annoying your potential customers, your standing on Search Engine Results Pages (SERPs) would also be affected badly. Your web page may appear moved or deleted. Maintenance by broken link tests is most effective in preventing the problem.
Your website might not function properly if it is not compatible with browser updates. Every time a browser gets updated, a not regularly maintained site has a higher chance of not working correctly. Testing your site regularly in line with updates of Google Chrome, Safari, Internet Explorer, Firefox, and more will keep the issue at bay.
Old content will lead you nowhere. Nonetheless, this could be solved by proper website maintenance. Your site maintenance is not limited to the functionalities, but includes content updates. To keep your search engine ranking high, your web pages must be filled with fresh information consistently.
Search engines like Google love new content. It checks when the last update of your website is. If it is not updated recently, your site might not be crawled. Low search engine ranking does not only entail reduced traffic, but losses of operational costs as well.
Trusted and Positively Reviewed Companies for Website Maintenance Service
Web development services include active monitoring of your website. The procedure involves IT experts using tools that could test your website in different environments. One of the tests your website may undergo is the performance test. Your website’s performance will be checked if it is proactive. For instance, the test will verify if scripts in your website are executed smoothly.
In addition, tests would also include checking if your website could resist heavy operations at the same time. From multiple internet locations, your site would be tested if it could accommodate thousands of customers working at the same time. Performance will be evaluated based on response speed, page loads, security, and error validations.
The maintenance service of a web development company is more intricate than it seems. This is also the reason why you have to consider web development service reviews. The reviews would provide you choices of firms that could comply with your site’s strict maintenance requirements.
There are several firms worldwide, which have done successful maintenance operations worldwide. Given below are the featured web development companies, which may help your business:
Andrea Wagner Web Designs for Ongoing and Timely Support
Andrea Wagner Web Designs is one of the top firms providing custom web design services for small businesses. The company promises to create a business website ideal for selling your services and products. Its team of experts could help you explore options on making your customer’s experience perfect while buying your products.
Apart from its custom web development services, Andrea Wagner Web Designs promotes its ongoing maintenance services. You could buy blocks of time from the company, which could provide you updates in just two business dates. Maintenance includes adding new pages, modifications, and content management.
Intersog for Website and Mobile Application Maintenance
Intersog is one of the featured firms providing high quality web development. It also specializes in mobile applications integration to your website. The purpose of Intersog is to help your business sales increase, improve your brand’s presence, widen your customer reach, reduce operational costs, and advance your internal processes.
Though the websites and mobile applications developed by Intersog are complex, the firm promises ongoing maintenance service. The firm could assist you in checking and testing your website and application every now and then.
GediWeb Solutions for a Full Website Development Service
GediWeb Solutions is a firm that could provide professional and responsive web design. If you are an existing company planning to enter the online marketing field, the company could deliver you results fast. Its team of experts knows how professional website development gets in line with digital marketing strategies.
GediWeb Solutions also specializes in SEO. It applies strategies through your website to increase its search engine ranking, conversions, and traffic.
You do not have to worry if you are not an IT professional. GediWeb Solutions will take over the maintenance. The firm will make changes to your websites when necessary to keep your business operations working smoothly.
You should not limit your selection when it comes to your business website development. Besides the aforementioned firms, CrowdReviews.com could provide you more unbiased and recently updated reviews of website development companies.
Jeev Trika
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