Sparkcentral Customer Engagement Platform

The best thing about SparkCentral is that the product has social tools built into its core features, and its primary aim is to deliver real-time social customer service. Sparkcentral has a robust CRM framework that includes standard offerings like call center management, a knowledgebase, a central customer support portal and analytics tools. You can also generate customizable and scheduled reports, get alerts for certain CRM events, and manage the platform via intuitive dashboards.

A small issue can be that they are really focused on customer service and I wish they were more broadly focused because if they put the kind of care into marketing, and also they have some problems with some features that they should repair, I hope it gets better on the next update.

Overall Sparkcentral is a robust customer engagement platform built to unify social, mobile and cloud customer support channels. However, as a startup still actively seeking funding, this social media CRM platform is currently concentrating its limited resources on big companies and specific industries. Sparkcentral mostly targets big companies and has global airlines such as Delta and Emirates as its clients.