Intercom

Intercom is a CRM tool that can handle almost everything concerning communication with the users/customers visiting your website. Apart from the fact that it tracks their activity, it also offers personal instant communication while on the site. Intercom shows you how the audience interacted with your site and then lets you customise your email campaigns to perform better, according to your target audience. Clean user interface, really good experience.

While Intercom is a powerful asset, it is difficult at first to calculate its value. Give it some time and choose your subscription carefully, so that you have the best package. The only disadvantage I have noticed is that sometimes the in-app instant communication gets a bit tangled when there are a lot of users on site at the same time.

As far as CRM tools go, Intercom is one of the most straight forward and powerful programs. Tracking and messaging your audience as well as managing your email campaigns through Intercom is easy because it gives you all the data you need to make your product and services more attractive and gather more people around your brand.