WalkMe

I like how WalkMe can easily be incorporated into any website without altering the site’s code or needing to jump through exhaustive integration hoops. Within minutes, the website can be up and running. Immediately thereafter, visitors will begin seeing WalkMe’s guiding bubble captions (official term: “tip balloons”) whenever they may be experiencing navigation troubles.

There are several implied claims in WalkMe’s product description and promotion that are erroneously presented as prima facie. Here’s just a few: 1. Claim: Universally applicable to all websites. Counter Claim: WalkMe is inappropriate and of no use to websites that are either too simple, or ultra-complex. 2. Claim: WalkMe automatically adjusts to every visitor. Counter Claim: Non-uniformity of knowledge base and level of expertise degrades even the most sophisticated AI decision-making models; eventually requiring programmer intervention when hit/miss rates are unsatisfactory. 3. Claim: WalkMe will enable everyone to succeed. Counter Claim: Stakeholder attitudes and intentions vary greatly within any organization; ranging from the saintly benevolent to the criminally malevolent. “After using WalkMe, and navigating your website incurs a bubbled caption (oops, I mean a “tip balloon) every few seconds, that’s a great hint that your web design was lousy from the beginning. Any further use of WalkMe is just a futile effort to plug hole after hole of your poorly planned, ill-constructed website with more captioned bubbles.”

WalkMe can raise visitor-to-buyer conversion rates, increase the number of returning visitors, diminish website navigational bottlenecks, provide simpler education and brief “How To’s” explaining how to make use of your products’ full range of capabilities, and decrease site abandonment rates of retailing and service provider business websites. Additionally, WalkMe is a great choice for simplifying and enhancing DIY online learning for company training programs (i.e., indoctrination, ongoing, re-certification, professional advancement, etc.).