TruNorth Marketing

To be fair, I took these notes around the middle of February this year, and it appears there has been some progress since. This was one of the companies we contacted recently to learn if they were the best fit for our integrated marketing campaign with search engine optimization at the core of the campaign. The CEO Brenton was very responsive and so offered to setup a fifteen minute call at my convenience which I appreciated. And I was able to find a positive testimonial off of their website. They listed some of their clients on their website as well.

They were not currently accredited in the Better Business Bureau when I checked and this helps a prospect trust a company up front. There was a lack of case studies available with verifiable campaign key performance indicators. At the time they had claimed to have completed over four hundred projects so that was curious to me. Upon digging in a bit further I noticed that the two staff members mentioned other than the CEO, when searching for their name next to the title of the company in brackets in Google produced one result for each. If they had been in business long enough to have 400+ projects and 130+ happy clients that were curious facts also in my opinion. Their blog had three posts which all happened over a few days in 2015. Which is not a major issue in itself but as a first impression does leave a prospect wondering whether they confidence in their content marketing and didn't indicate they were staying on top of knowledge in their industry. They had an SEO Woorank of forty three which was the among the lowest of dozens of search engine optimization companies I had the privilege of learning about during my research. When I checked they had two backlinks to their site which is not a great first impression of a company that leads by example though perhaps my source was mistaken.

As responsive as this company was it is difficult to recommend them based on the thin content and proof available from a prospects point of view. But more so because of the serious lack of on-page seo and off-page seo done for their own business. Compared to their competition this company is lacking somewhat in terms of presales criteria being met. And the GoDaddy hosting with two backlinks and the fact the domain was registered in 2015 for one year, and then renewed for one year makes it apparent that this appeared to be a rebranded company, and if so should be mentioned on their site, or a brand new company making false claims as to projects completed. Unfortunately, we found there to be too much risk to find out more. Though perhaps you would find there to be good reasons for their claims without much proof and they are welcome to respond here and set the record straight.