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Who is your intended audience?


Developing a business plan that suits your purposes means tailoring a subject to your audience. Sometimes that can mean eliminating a section that isn’t applicable to your current project. If you’re writing this chapter for an internal business plan, you could approach writing a company overview as a status update on the company. How did you get to where you are today? Who is currently in charge?


Depending on who is viewing and working with the business plan in the company, this chapter may not be necessary. However, an employee who is new to the company or project may appreciate some background information and context.


If this plan is for outside use or investment, consider the perspective of your audience. They won’t know your team, facilities, or legal structure yet—you want to fill in the blanks for them in a polished and organized way. Present your company like it is well poised to accept their financial backing and hit the ground running.


Company Overview (or Company Summary): This is where you’ll briefly sum everything up.


Company History: Provide the back story, including date of founding, and who was involved.


Management Team: Details about who runs the company, and other key roles.


Legal Structure and Ownership: How you’ve decided to structure you..