SwiftERM FAQ

The software uses artificial intelligence, a granular, machine learning algorithm, to work out which products to include and where to feature them in each email to maximise engagement and conversions. The algorithm analyses how each of your customers interacts with your site taking a number of factors into account, including their browsing and purchasing history, product abandonment and regular orders. This is ‘intelligent software’ so it perpetually looks to improve its own performance. If the platform specifies ‘brands’ for example, consumer affinity to particular brands constitutes part of this ranking. If the retailer runs a multiple-shops from the same platform, it will operate strictly for the site to which it has been registered. Each site requires it’s own attributed email address and needs individual subscription. The retailer cannot dictate what is in emails as this would comprise the consumers individual preferences, consequently the volume of sales is 6x higher than that you experience with email service providers. This is not a system for promotional purposes.