Spokal

This was a content marketing software for inbound marketing I was interested in using for our online marketing project. It has a lot going for it in terms of features. First of all, I liked that it takes a targeted geographic approach to prospecting leads through it's content marketing approach. This made it quite unique during my research. There is rank tracking and in the settings you can update them to your region. Google.ca for example rather than just U.S. only. While there were hundreds of countries to choose from and you can add multiple locations within each campaign depending on your current plan. It integrates SEM Rush so there is useful keyword research you can do to start your campaign and having this integration adds value to the offer. The content creation component is solid and allows you to connect Facebook, Twitter, LinkedIn, MailChimp and ActiveCampaign from what I could see. The posting features Flickr images which are attributed, Twitter Tweets and Feedly for content. This software takes a strong approach to analytics and tracking including split testing as well which was good to see including on-page SEO factors, backlink monitoring and ROI per post which was another way this software was unique.

I was considering this software for two projects and one of them is very visual so the lack of Pinterest and Instagram options would have us use another content marketing platform in addition to this one which did not seem practical. The content posting options were somewhat limited as well I found compared to some of their competition in my opinion, as other will source several other social media networks which can be curated for quality content on your site.

This content marketing solution is really unique in some ways such as their focus on tracking, split testing, backlink monitoring, on-page and off-page SEO and return on investment per post. And the pricing is very reasonable comparatively speaking. That is if the content posting options suit your business. However if it was possible to share content on Pinterest. Instagram or Tumblr perhaps it would certainly be a great option for us as a visual brand. There would be a ton of content available with their sources of Flickr, Twitter and Feedly certainly though and so many other features which made this one of the strongest inbound marketing softwares during my research and I would certainly recommend it to others.