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Jodie Byass

How does Simple Admation handle multi-level approval routing?

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Jodie Byass | May 6, 2026

Simple Admation manages multi-level approval routing through structured approval pathways that define who reviews an asset, in what sequence, and under what conditions sign-off is granted. Approval pathways support both sequential routing — where each approver reviews and signs off before the asset moves to the next reviewer — and parallel routing, where multiple approvers review simultaneously. Pathway logic can be configured to require all approvers to sign off (everybody approves) or any single approver (anybody approves), depending on the requirements of each approval stage. Additional approval management features include automated deadline reminders sent to approvers who have not acted within a defined timeframe, proxy approver assignment so approval processes are not blocked when a reviewer is unavailable, batch approval capability for high-volume campaigns requiring multiple assets to be signed off simultaneously, reusable approval path templates for recurring campaign types, and external reviewer access via secure link for agency partners and legal reviewers who do not require a full platform account. Every approval action — review, sign-off, rejection, comment — is recorded in the audit trail with a timestamp and the reviewer's identity, regardless of whether the reviewer is an internal user or an external approver.

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