Perfect Audience

This retargeting platform has no monthly fee. The user interface is relatively intuitive though there is a quite a lot to get your head around if you've not done retargeting previously. You can create ad copy inside your dashboard. You can also split test variations and utilize social media networks. Targeted visitors can be segmented on a granular level: by email and retargeted if they open a message, querystring with UTM parameters for Google Adwords and other, regular expression for grouping similar pages together, javascript events for tracking certain specific actions such as clicking calls to action or by web pages. This granular based segmentation is one of the strongest features of this retargeting solution and quite a lot more advanced than another popular retargeting platform competitor. Segments can be included or excluded from campaigns meaning you can target certain customers or prospects while showing a different ad to others based on their actions. And you can utilize aggregated statistics and track your return on investment. The Connect feature allows you to share retargeting lists with complimentary product or service based partners. There are dynamic product ads you can use to match a corresponding catalog of ads.

The advanced features of this platform come with a significant learning curve if you really want to get the most out of your campaigns. Though result is directly related to your return on investment so it's completely worth doing so. I would recommend getting hired help to set this up initially and observing how everything is setup to learn the best, most effective methods for your project.

This is the best of the retargeting platforms in my opinion and I greatly look forward to utilizing their service for our ecommerce based project in the near future. It's not the easiest platform to use and I will obtain help setting up our initial campaign at the very least in order to utilize the full potential of their advanced features. The popular retargeting platform I am familiar with is much easier to use as a beginner in my opinion. But when you reach the level of retargeting for your business there is no doubt that it's worth doing it right and that means having the most granular functionality which is what this solution is all about. Highly recommended.