Origin SEO Consulting

Origin SEO is an independent SEO consultancy founded by Alfonso Mannella, specialising in bespoke organic growth strategies for businesses across Australia, New Zealand, and Europe. Unlike traditional marketing agencies, Origin SEO focuses solely on SEO, from technical optimisation and content architecture to international, multilingual, and AI-driven search visibility.

The consultancy helps companies uncover and act on the opportunities that most overlook: improving crawl efficiency, refining site structure, eliminating index bloat, and aligning content with real search intent. Every strategy is crafted from the ground up. There are no fixed packages, no templated deliverables, and no agency layers.

Origin SEO works with in-house marketing teams, digital agencies, and growing brands that need senior SEO expertise without hiring full-time. With deep experience in International SEO, Generative Engine Optimisation (GEO), and AI Search visibility, the consultancy bridges the gap between data, strategy, and execution to create measurable, lasting results.

Driven by clarity and transparency, Origin SEO’s approach is hands-on, collaborative, and designed to make organic growth predictable, sustainable, and scalable.