Online Marketing Gorilla FAQs

SEO is just one discipline encompassed by SEM (Search Engine Marketing). SEM includes PPC and SEO. (more)

Yes! If you’re not familiar with HTTPS, it is essentially a more secure form of HTTP. Look up at the URL of this page. See the “https” at the beginning, and the word “Secure” to the left of it? Google looks on pages like these favorably. Not only does it index HTTPS pages first, but it also recognizes HTTPS as a ranking signal. HTTPS is also faster than HTTP, which can affect click-through rate. So yes, changing to HTTPS should positively impact your rankings! (more)

both are vital to the team’s success. The same goes for SEO and PPC (pay-per-click). You couldn’t establish domain authority, organic brand affinity, and really, a wholly formed online presence without SEO. By the same token, you couldn’t granularly target prospects by demographic, behaviors, or keywords without PPC. (more)

Yes! Each piece of new content you create is another opportunity to rank for a target keyword related to your business. The more high-quality blogs you create, the wider the net you cast across your industry’s organic search results. (more)

Link building is an SEO strategy by which an SEO acquires links to boost a page’s link equity; and therefore its ranking; and therefore its traffic. Both internal and external link building can help boost page authority, but one is decidedly harder than the other! (more)

Meta Keywords Attribute – A series of keywords you deem relevant to the page in question.
Title Tag – The title of your page.
Meta Description Attribute - A brief description of the page.
Meta Robots Attribute - An indication to search engine crawlers (robots or "bots") as to what they should do with the page. (more)