Moz

Moz Pro is a comprehensive suite of SEO tools for research and analytics which help to increase visibility in search engines. With Moz you can analyze and measure to improve organic search engine traffic, keyword ranking and over visibility. The analytics component will automatically audit websites to show areas for improvement, track ranking and linking metrics, enable competition research and provide insight into steps to be taken which is critical data especially for inbound marketing campaigns. Moz is well suited for use by freelance contractor, small and mid-size companies. It's supported in several countries including: United States, Australia, Canada, Europe, Germany, India, Latin America, Middle-East & Africa and the United Kingdom. In addition to Moz Forum and Moz Academy there is a knowledge base and online support available. Pricing starts at $99 per month but there is a free trial available with a credit card. So long as you cancel your subscription from within your account before the thirty day mark you will not be charged. You can identify opportunities for content and link building and research to compare competitor backlinks, top pages are identified, social activity can be viewed and anchor text analyzed. The MozBar allows you to perform keyword research and analyze pages using Firefox and Chrome browsers including MozScape metric and data for links and social activity for measuring the popularity of visited pages. These are incredibly powerful features for optimizing content marketing and SEO strategies. This module helps you monitor online to find link building opportunities including brand mentions for your products and industry competitors as well, while staying on the leading edge of your niche online. You can create instant reports to learn where pages and domains for keywords rank in search engines, too. By integrating the Followerwonk tab it's possible to search and segment to help compare Twitter users which helps to find brand advocates, measure followers and learn how best to engage targeted audiences. If Twitter suits your industry and niche that can be a powerful plus. Learn how much competition exists for specific keywords in order to determine the best overall keyword strategy for your project. Moz allows you to gain knowledge regarding on-page SEO efforts with recommendations for keywords which help obtain higher rankings and optimization for targeted keyword search terms. You can also enable site audits of up to three thousand pages to discover bad links, error pages and twenty other factors which may negatively affect your website search engine crawling and indexing to help clean up that old SEO. They have quite a vibrant community. You can utilize Moz's Q&A forum to obtain answers from staff, other users and experts. And take advantage of Moz Academy to learn ongoing SEO and inbound marketing strategies in short video tutorials. Or, utilize the Moz API to integrate search engine metrics into software applications. My favorite component of Moz is the Open Site Explorer. It's very helpful to get an overview of the authority of a competitor including backlinks and social signals. Moz allows me to learn about my own backlinks, to check authority for the domain and specific pages and learn the spam score to learn whether there are low quality inbound links to my site. It's also possible to learn of opportunities for new backlinks by checking the link metrics of other sites in our industry. The custom reports are nice. Setting up keyword groups which can be tracked at various levels. With quite an intuitive dashboard you can get an overview of how campaigns are doing and also drill down to get more details. The Moz crawl test is quite thorough which is important because on-page SEO is more important than ever in regards to ranking well in search engines.

Moz didn't seem to find opportunities for other links compared to other tools I have used. The analytics page is a lot to take in and may seem scattered at first glance. The crawl limit wouldn't work well for larger websites. The pricing seems a bit on the expensive side as the number of trackable keywords in based on your subscription.

Moz is a trusted brand and they offer powerful features for a price. Their blog is especially helpful as their topics are always current. There are a lot of useful features and data in Moz. The reports help point out the direction your heading especially when benchmarked against your competition. At the very least Moz is a great starting point to begin learning about SEO. As well as provides high level data for content marketing and SEO agencies. It would help experienced companies gather data and make quicker decisions in a multitude of ways. Moz is a well known leader in the digital marketing industry and their blog is useful for learning leading edge topics and best practices. It's also great that you can benchmark your SEO campaigns against your competition directly to learn how your campaigns are doing compared to them. I highly recommend their trial to learn if it is the best system for you.