MailChimp

MailChimp is email marketing software solution which enables users to utilize custom email templates to send bulk email to subscribers with analytics, custom reports and subscriber management, with a free plan where you can send up to 2000 subscribers 12,000 emails per month MailChimp is great for anyone's budget. They adhere to strict spam policies so there deliver rates are excellent. It's possible to send email, manage and track campaigns all within a single dashboard. There are many software integrations available for MailChimp and the user interface is very intuitive and simple to use. MailChimp is suitable for any size business from contract freelancers and small to mid-sized business to enterprise companies, public sector, non-profit and any other. It's well supported on all iPhone, iPad and Android mobile devices. MailChimp is supported in many countries including: United Kingdom, United States, Middle East, Africa, Latin America, Japan, India, Europe, Germany, China, Canada, Brazil and Australia. MailChimp features video tutorials, online support and a knowledge base to help you along the email marketing journey. MailChimp enables businesses to customize contact forms that match your branding with paid plans which are competitively priced in the market, share this on a website using social media integration as well. Importing lists is possible if MailChimp can verify it is a opt-in list from another source. Mobile devices can be utilized to gather sign ups also and that's key. There a pre-made email templates for use, or custom email templates can be created with more customization options available. Coding with HTML is possible as well. Segmenting subscribers according to various data such location or open rate is easy inside the dashboard. RSS to email is enabled. Automating workflows with custom sign up forms and an autoresponder with custom triggers makes MailChimp a powerful email marketing system. MailChimp reporting give users an understanding of who is engaged through open and click through rates. It's easy to view reports on mobile devices or share them with the team and clients. Google Analytics and Twitter integration provide more data that impacts your campaigns. MailChimp has hundreds of integrations and plugins available. Which is awesome but there are too many to list here. Integration with social media networks is really easy with MailChimp too. Support is very good in my experience. It's a trusted brand and I can appreciate the free plan for new campaigns. It's easy to customize forms, send a series of emails and track campaigns on my computer or iPhone. The automation possible and therefore time saved with the trust intact knowing emails will be delivered to inboxes is always valuable to any business. The intuitiveness of the dashboard is excellent. The learning curve is next to nothing so getting entire onboard with the system easy and that's great.

MailChimp is not hands off. There is going to be more of a learning curve if you've never done email marketing before. But I would guess anyone can use this system confidently within one or two hours. It's robust and there is a lot of customization possible. But MailChimp typically makes this as easy as possible. Some features are not included with the free plan but that can be understood from a business perspective. The paid plans can become costly but all things considered if you put this software into action a significant return on investment is very possible quickly.

I would recommend MailChimp as the tool for anyone just starting out with email marketing as the free plan allows you to learn and implement decent size email campaigns with an email reputation sure to deliver the message to your prospect's email inbox. If you were to scale a campaign near the limit MailChimp offers you would easily have the traction to continue moving forward, easily justifying the paid plans to grow your business further. The overall system is very intuitive to me as I've used several and know what to look for efficiently. There is a couple hours of work in store for anyone first learning to setup campaigns. But it's easily done on your own or through the knowledge base, video tutorials and helpful support. Highly recommended.