knak.

Using knak., the process of implementation of templates was surprisingly easy. They provide a comprehensive instructional video that outlines the steps of using templates in Marketo. Its responsiveness was also great for mobile reader, and there is a significant improvement in conversions in all channels using email templates as we have seen.

Although the templates are a nice start, you will need the help of HTML editor for customizations. The template customization tool too is somehow limited. For example, you don’t have the ability to resize the logo you have imported inside the template. And knak. is still building its template library, though new ones are being added week by week.

One of my biggest challenges was getting a responsive template built and coded properly. Knak removes this need for me to have an SOW signed and get approvals etc. What I do is just download a template and then import it. Instead of weeks, the process is fast like literally takes some minutes.