What was the best part about using isentia Mediaportal?
Isentia Mediaportal is more than just a media monitoring agency. Isentia offers a media software for variety of communication needs, specifically on providing media analytics and tools for reporting, and segregating or customizing media release distribution. Its platform, which includes social media insights, helps companies analyze the way they communicate their messages and give feedback to how their brands stand in the market-- these serve as the companies' bases on how to do better. At first, we only sought for the media monitoring services of Isentia. Over time, their services have improved and they never failed to develop and implement new strategies to provide competitive advantages to their clients. Based on our experience, Isentia reports mentions and news releases about the company and the company's interests even before you reach the office. This software, thus provides a great way to be informed and guide us through our planning activities. Then, learning about how we can maximize our partnership with Isentia, we are opening up to other tools of Isentia that will help us monitor the impact of our events, advocacies, and other campaigns. Furthermore, its customer service support is commendable. They respond to concerns immediately and are understanding of their clients' limited technical know-how.
What would you change about your experience with isentia Mediaportal?
In the past, we had difficulties with the format of the reports provided by Isentia; but that problem perhaps stemmed from incompatibility of our equipment with the software. We reported it to our contact with Isentia and immediately, the concern was resolved. We then received our media reports as what was agreed upon. I just hope Isentia will continue to scale up and develop new ways of making their clients happy, especially with the rise of more software of the same type.
Isentia Mediaportal is a good investment, not only for companies that organize events and media campaigns, but also for companies that want to make informed decisions, especially now during the time of increased value of social media. Isentia reports media analytics based on what was released about the company in variety of channels: print, broadcast, and online or digital media. It also helps you be updated on the trends and latest developments related to the companies' thrusts. Its comprehensive media analytics and tools aid companies in scaling up their strategies and marketing activities.