What was the best part about using IBM Coremetrics?
This is an optimization and a cloud based solution by IBM which includes digital analytics, core analytical products, add – on modules, benchmark, product recommendations, lifecycle, multisite, etc This platform integrates with other solutions like websphere commerce, portal for ecommerce, IBM campaign & interact suitable for cross channel campaign management, IBM tealeaf for customer experience management and so on. It has continue to hold on to a sizable market share with several competitors like Adobe Omniture, Google Analytics, WebTrends , etc.
What would you change about your experience with IBM Coremetrics?
The IBM comes offers users no mobile app platform and the software seems heavily geared towards online retailers by tending to function more as a site’s cash register rather than a real- time web diagnostic/ analytics tool. Users who intend to make a choice must also understand that uniformity of deployment most often than not comes at a price and it needs to be more flexible with integration.
Overall Feedback
The IBM software allows integration with the Searchmetrics Suite and best suits small, mid- size companies and enterprises in highly regulated industries. The software comes with a click pathways, a javascript library, a truepath funnel, provides user & registration IDs. It is a price friendly software going by its cost structure and comes with some marketing attribution models with unique customer view and live profiles.