HootSuite

The best thing about using HootSuite is that you can track Facebook, Twitter, Instagram and Google+ accounts in the same dashboard. This is something that many social media marketing tools miss. Also, you will get the same options in mobile app and desktop/web versions which is very useful to manage social channels on the go.

The only bad thing I have found about using HootSuite is that you will have to pay even for the options you get for free in tools like TweetDeck. Also, the free account has very limited features which keeps out users who want to use HootSuite for personal activities.

Overall, HootSuite is the best multiple-social platform tracking tool available out there. No matter if you are a small brand, a medium business or a huge enterprise, HoosSuite has just the right package for you.