HootSuite

Hootsuite is without a doubt the best suite available for anyone looking to bring their social media world at one place. It would not be wrong if we call it the hub of social media. Be it Facebook, Twitter, Instagram, google+ you name it, all your social networking activities at one place which not only saves you time, but helps you engage in a better way with your audience thus allows you to develop a healthier relationship with them. Hootsuite can come in handy for businesses especially for the startups who aim to reach maximum audience with minimum resources and time. Another feature of Hootsuite which excited me the most is its ‘Hootsuite analytics’ feature as it could help marketers like me a great deal since it displays data in the form of graphs giving meaningful insights about data which helps track followers. Hootsuite comes up with three price packages thus its services varies from individual level to large enterprise. Hootsuite’s mobile app and Google extension has made life even simpler for people like me who are always short of time.

Inspired by how Hootsuite had made my life a lot simpler, I decided to propose this to my boss for managing marketing activities at his firm. To get more details, I checked the other plans which Hootsuite offers to businesses, but I was surprised to see that the ‘Business Plan’ which Hootsuite offers to enterprise has no price tag mentioned on it. Another thing that concerns me is its interface, its user interface needs improvement, there are a lot of things concentrated at one place so getting used to Hootsuite functionality for a naive user is a time consuming process.

If you are an individual or a small group running your own startup then it’s a must try app for you because it's compatible on a wide range of platforms and provides the best analytics a firm would be interested in, however often questions are raised over the prices it offers to large organizations. If Hootsuite wants to stand out among other social media managers, then it needs to work more on its interface to enhance user learnability.