HootSuite

If you are looking for a competitive social media management system for executing campaigns with great security then Hootsuite is one of the leading players in the market. It specializes in launching campaigns, expanding the businesses and distribute the messages.The salient features offered by Hootsuite include the content library, the analytics, and the monitoring capability of the posts available real time. I especially liked the capability to manage multiple sites.

I think the worst part of using Hootsuite was the removal of facebook integration recently and being a popular user of facebook - this has affected my business and hope that the integration with facebook is restored as soon as possible. Another issue is also the Google-Hootsuite integration is also not up to the mark. I also felt that the analytics reports can be made lot user friendly. Scheduling events for clients if there are multiple users can also be a challenge.

The biggest advantage of using Hootsuite is that the customer’s social media platforms are consolidated. You can actually post to the accounts once and it makes lot easier for scheduling the posts. I especially liked the analytic reports feature as it enables me to view the social media activity of our organization's valued customers. I think the salient feature is posting a single link, snap, or a video across multiple platforms in one single shot.