EmbedUp ‑ Sell anywhere

EmbedUp is a Shopify app that lets merchants extend their storefronts beyond their primary website. Rather than requiring customers to visit the Shopify store itself, EmbedUp enables sellers to embed product cards, collections, and buy buttons directly into external sites—blogs, landing pages, affiliate sites, or CMS platforms like WordPress, Webflow, Wix, and Squarespace.
The core idea behind EmbedUp is to reduce friction between discovery and purchase. Shoppers can browse product options and complete checkout without ever leaving the content they were consuming. The embedded components stay synchronized in real time with the merchant’s Shopify store so that pricing, stock, and variants remain accurate.
Merchants use a no-code builder to design these embed components as select products or collections, choose layout and styling, define presets (bundle, quantity), and then just copy and paste the script into their external site.
EmbedUp is part of Efoli’s suite of Shopify tools (which also includes MultiVariants and Discount Ray) and is targeted especially at merchants who want to leverage content marketing, affiliates, or external channels to drive sales without forcing customers back to their main store.
The mission is to “remove friction between inspiration and purchase” by placing the “purchase moment inside content, not after it.”