DataXu FAQs

Hi there, thanks for your question. We certainly do! Click on any of the logos on this page to view case studies from some of our largest customers: https://www.dataxu.com/success/
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dataxu works with a wide array of global agencies, media companies and advertisers who are interested in our TouchPoint DSP. dataxu specializes in working with independent agencies, although we also work with brands who do not have an agency of record, and with media companies on sell-side initiatives through our OneView identity and data management platform. (more)

Good question. DataXu’s vision is to make marketing smarter using data science; its mission is to enable the world’s most valuable brands to truly master marketing ROI. Based on that foundation, we offer a transparent, patented approach to real time decision-making, via award-winning* decisioning technology (*Forrester DSP Wave Q2 2015). The DataXu platform is built on an infrastructure that is fully extensible unlike other tech companies. Specifically, the DataXu platform allows operators to merge learnings and share predictive models across channels or campaigns in support of many use cases.

Additionally, beyond DataXu’s core #1 ranked DSP capabilities, there are four key areas in which its solution is differentiated from competitors:
1. Market Pulse: DataXu’s Market Pulse technology optimizes allocations of all marketing investments to drive sales using predictive analytics and design of experiments methodology.
2. Marketing Intelligence Center: Through the DataXu Marketing Intelligence Center, customers can unify media plans and performance data in real-time to understand and optimize across media and marketing investments.
3. Programmatic TV: Using emerging addressable media, DataXu is able to connect digital devices and measures digital conversions from TV investments. DataXu can run ATV, CTV or Linear PTV on behalf of clients.
4. OneView: With DataXu’s OneView technology, optimizing towards people and not devices becomes easy with our cross-device, multi-touch, attribution-aware engagement strategy.
5. 97% Fraud Free Guarantee: DataXu offers an industry-leading 97% Fraud-Free Guarantee to protect valuable customers from ad fraud; we will refund any fraud over 3% on campaigns.

Hope that helps answer the question! :) (more)

Quality and trust matter more than ever to you, so they matter to us, too. We hold four TAG certifications, are TrustArc certified, and are a member of the IAB and the NAI. (more)

Hi, thanks for your question. Yes, dataxu has 14 offices around the world. Our team and products work across all countries and timezones to support our customers. Many of our customers are based in the EU and APAC, for example, but many are also based in the US and have a global presence. (more)

dataxu offers award-winning onboarding, training and support to new agency hands-to-keyboard users. The Customer Success and Platform teams at dataxu run an online training center, and even offer Professional Certification to ensure users are getting the recognition and credit they deserve for their learning hours. (more)