BrandTruth is a brand experience management (BXM) platform for optimizing psychographics and core values while inspiring team alignment.
The BrandTruth platform discovers and optimizes a brand’s archetype through a collective team experience, of tens, hundreds, or even thousands of contributors. A proprietary algorithm of proven psychology provides immediate results that reveal data, core beliefs, psychographics and strategic insights for a definitive market position, enhanced customer engagement with improved employee retention and engagement. These processes as well as additional experiences and A.I. tools improve creative executions and communications, all for an economical subscription.
Today, more than ever, people want to know what brands stand for? People want to align themselves with products, services and programs that not only operate on margins and controls but with a vision for community impact. Founded in 2020 in Denver, Colorado, by long-time marketing veterans Shane George and Tom Cherrey, BrandTruth® is the first brand optimization SaaS platform that empowers companies to define and align themselves through proven psychology, creating a foundation for accelerated value. Through objective, democratic surveys that encourage company-wide participation, BrandTruth offers an inclusive, yet efficient solution based on decades of scientific research, allowing companies to move ahead with the clarity and confidence of a unified vision. For more information: www.brandtruth.com
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