Apex Pacific Pty Ltd

I was curious to learn if this software provided enough value to consider purchasing for our campaign and downloaded the free version which I was surprised has a nice amount value included. There are also premium versions available which include features such as project management, technical optimization and advanced reporting which can be customized. The software itself works quickly and populates data within a few seconds which was good. There is a SEO plan near the top of the main menu in the software I liked seeing which lays out a process they recommend that if you sustain will help you achieve rankings over time. The keyword research tool will bring back relevant keyword suggestions. The optimizer helps you analyze your website and on-page SEO factors. The Metatag editor will allow you to connect via FTP and adjust your metatags directly in the HTML online. The competitor analysis feature worked quite well in my instance and offered a few online competitors which I had not known about previously which was easily the feature which differentiated this software the most in my opinion. There are several other features as well available in the upgraded version.

The software is not available in the cloud so that limits it's accessibility. They refer to MSN in all of their sales copy in the software and on their site which dates this company and their current understanding of search engine optimization in terms of their presales strategy. The keyword research tool is very limited in the free version but will bring back a few relevant keyword suggestions. The SEO Plan at the top of the page refers to reciprocal links and automated article submissions which have been outdated SEO practices for several years as well.

I was happy to learn about a few new competitors using the competitor analysis module in this software. The software itself runs quickly and populates data within a few seconds. Other than that, it is clearly behind the times in a sense that it is not available in the cloud. It refers to MSN which is not even their brand name any longer. On their site they refer to best practices in 2012 and I was aware of all of this prior to downloading it just out of curiosity while during intensive research into several similar software tools. It's a one time purchase which I can appreciated and if there were the latest SEO best practices made clearly as the focus point while using it I could say a lot more positive things about it. It's not terrible I was pleasantly surprised at the competitors it listed for example, so there is still value to be had in the free and paid versions. But if you do some homework you can find all of this data freely available in other ways.