What was the best part about dealing with AdRoll.com?
Adroll is a retargeting platform which enables you to go beyond the usual display, pay per click, and video advertising and use a tracking pixel which syncs to a prospects internet browser as the visit your ad and then enables your targeted advertising to be displayed to the them after they have left your ad and are surfing the internet elsewhere. The platform is really user friendly and easy to get going quickly. I like that the retargeting occurs across all devices as well as all apps and internet browsers so in this regard data is very accessible. I offer display advertising to local businesses through a great company and am currently researching alternative retargeting platforms. Adroll gets decent reviews and has good customer support by most accounts.
I like that you are able to have all of the main ad exchanges with over five hundred currently listed with native inventory so it's not all remnant inventory leftovers which is still incredibly value ad space, of course. The have native inventory from Facebook, Apple iAd, Google and Twitter so they have the big guys covered. Their ad retargeting platform uses a proprietary algorithm to optimize your retargeting campaigns so you're not overpaying ever which is always good.
Here's a breakdown of approximate pricing currently (UV = Unique Visits): 3,000 – 10,000 UV : $50 – $175 per week ($8 - $25 per day), 10,000 – 25,000 UV : $175 – $450 per week ($25 - $65 per day), 25,000 – 50,000 UV : $450 – $900 per week ($65 - $129 per day), 50,000 – 100,000 UV : $900 – $1800 per week ($129 - $258 per day). I wouldn't usually just copy this information over to a review but it may save you some looking around. Pricing for retargeting doesn't have a single price per impression as it can range based on your competition for the ad space as it works in an auctioning system which occurs automatically on your behalf. This is built into their platform already so it's done for you but you're not aware of the exact cost per impression as it varies ongoing.
What would you change about your experience with AdRoll.com?
They should have a way to track whether the prospect with the cookie enabled in their browser is a current customer, or not. I've had multiple instances of retargeting pixels following me around using companies valuable impressions which are part of their statistics but I am already a customer so it makes the data inaccurate to a degree. When you ad this up over thousands of customers it would influence the purpose of retargeting by a whole lot. I find their website to be overly simplified. I would like more information up front. It's all there on the site once you get looking around but I prefer a more information up front above the fold. Not a big deal just a little more efficient on a busy day.
Display advertising and pay per click advertising are much less valuable unless you're split testing and retargeting in your campaigns. These two additional criteria to your regular campaigns enable you to find the best ad, with the split testing, and follow up then once they have clicked the ad the five to ten times more creating the impressions it usually takes to close the deal. It's an amazing development in the ad world over the last few years and has almost become standard in the internet marketing industry for good reason. It is the most easiest definable, measurable way to increase revenue from your paid advertising campaigns. And should most definitely be included in any professional attempt to scale your revenue channels. The impressions cost less than your core ad with retargeting impression prices usually. But the key to it is the face that these are for the very most part, people who have shown interest in your product or service already which is the main benefit.