Yesware

Our BDRs needed a way to send emails and know when an email was read and by whom. They also needed the ability to merge and send in bulk. Very easy and intuitive. Working with my contact at Yesware is great. She is informative and very helpful. The product is straightforward and achieves all of our goals. Sales process was easy and straightforward as well. I am very happy with how quickly Yesware responds to any requests that I have. At its core, Yesware does email notification, and does it very well, with an easy-to-use interface that works great for salespeople who don't want to get bogged down in their tech. Our BDRs needed a way to send emails and know when an email was read and by whom. They also needed the ability to merge and send in bulk. Very easy and intuitive.

Yesware updates constantly - great that they're always improving the product, but our reps have reported it can update three times a day. The challenge for us is that this causes issues with our endpoint security. Not a big deal, but it would be nice to have more control over the updates. The only other improvement we'd like to see is the ability to kill a bulk job as an administrator. Today, if you want to kill a bulk job, it’s. But I am curious to see what direction the product will take in 2016. Some of the other sales intelligence tools are focusing on lead gen, list building, targeting based on various technologies etc. a support request. Some functionality can improve and become more automated. Perhaps collecting more information in a cleaner form. Not too much to complain about though.

Ensure everyone is trained from the outset and build an internal sales process around how to use email to prospect and sell more. If you don't have rigor around your email prospecting, this is going to be a waste. If you are a sales guy that wants to get this in the company, my recommendation is do what I did. Download the trial, run a few campaigns, and take the email analytics report to your manager for validation. If you use it right, they can't say no. Easy to use and can be fun to understand how emails are being viewed, but would spend time getting used to the platform because there is a lot to learn.