Unbounce

Unbounce is a do-it-yourself landing page creator for designers, advertisers and marketers and allows them to be published and carry out split testing to learn which are performing best for campaigns. And streamlines the typical processes into workflows with their functionality in one account. Unbounce enables users to embed social channels and widgets, maps video and capture lead information. Along with track this data in real time reports. The software uses dynamic content tagging to replace certain copy with search terms prospects were using to search. Users are also able to optimize landing pages, make changes, re-publish landing pages with a visual editor which utilizes drag and drop technology. Unbounce provides over eighty pre-made landing page templates which can be fully customized to fit your branding. Or you can create your own without coding knowledge. Sending leads to email software or sales teams is easy to do from the Unbounce account. And receive alerts whenever someone new subscribes via landing pages. Landing pages are mobile responsive and adaptive. Unbounce is well suited to freelance contractors and small to mid-size companies. With support in the United States, United Kingdom, Europe and India. Unbounce provides a user forum, FAQ's, a knowledge base, phone and online support as well as video tutorials. Pricing includes a free trial and I had to use a credit card to sign up. Paid plans range from $49, $99 to $199 per month with features that match each plan accordingly. It's generally easy to learn, design and publish great landing pages. The integration with Wordpress, Facebook, Google, MailChimip and more including digital advertising channels is very useful. The level of customization possible without coding knowledge is great. I really like the flexibility of split testing with new layouts, visual components and sales copy in real time. It's intuitive enough to learn across a team quickly and customization is easy. There are tips available which help you along the way. Adding HTML and custom CSS along with Javascript is an awesome for development focused companies.

From what I have learned their is no tracking or reporting for subscribers. Segmentation of view tracking into when and for how long is not possible. The ability to track particular triggered events and sales conversions separately would be useful. The content designer seemed to operate a bit sensitively in regards to moving elements and/or editing them. It would be nice to integrate additional well known software with Unbounce.

Unbounce is very simple to use. Though my first impression was a bit overwhelming, within just a couple minutes I had my head around the general idea of all of the aspects it presents. With Unbounce enables users to create well optimized landing pages which can integrate with email service providers and Wordpress. By account in my research regarding quality of customer support it is typically well received. If you have a product ready to go with the sales copy written Unbounce can get you to market quickly and building your list. If you put this into action the price would easily justify itself with a nice return on investment.