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Philip Schilling | July 13, 2025
If your website isn't yet optimized for search engines—and especially for users—I recommend starting with SEO. Specifically, with thorough keyword research and targeted optimization of your website content. Keyword-optimized landing pages are crucial for successful search engine advertising (SEA). Only when the foundation is right can SEA achieve its full effect and save you money on your advertising spend.
Philip Schilling
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