Traffic Travis

This is a search engine optimization software which I had purchased in the past and thought to circle around to see the most recent updates available. And there are quite a few upgrades over the last few years which was good to see. The free version has a tremendous amount of value offered to utilize. This makes it excellent for solo entrepreneurs or start ups just looking to build their backlink profile among other things. The reporting and analytics are perhaps the strongest component of this software yet they are not as advanced as several other tools on the market. But one cannot complain about this much value freely available. The keyword research module is integrated with Google Adwords which is great but once again other softwares integrate multiple keyword data sources which helps. The backlink research feature will look into the page rank and authority as well as anchor text of the links which is a time saver not having to accomplish this manually. The link finder suggests keywords which may be of use in your campaigns. And you can use this tool to observe your competition to help you reverse engineer and emulate their strategies which is one of the best SEO strategies. The reporting allows you to create ranking reports to help you learn how the campaign is progressing and it's very visual which I like a lot. And you can export reports as well via PDF and CSV which is good to note.

This tool could definitely go beyond it's current base of metrics in order to dive deeper into the analysis of keywords, keyword phrases and niches. Compared to some of the other tools on the market they simply don't compare in terms of advanced features but as I had mentioned I am honestly not complaining. I wish the keyword research feature integrated more data sources.

There is a lot to like about this software particularly the price. So far into my research of nearly a dozen software for search engine optimization this would be my second choice as a free SEO tool. I especially like the user interface which is very intuitive and easy to begin using immediately. The pricing for the pro version is reasonable for a year at just under one hundred dollars USD currently. Overall I am glad to use the free version for now and get quick updates for my projects in between email reports from my other SEO tools. It's a lightweight software and there is no real downside that I can see to having it available to use anytime. This is a powerful yet basic tool which is terrific for anyone in need of basic search engine optimization software tools. Recommended.