Sociota

This is a cool software with social media management functionality for four of the major social media networks including Google+, Facebook, LinkedIn and Twitter. And analytics included with the premium version. It's a time savings tool allowing you to track opportunities, trends as well as monitor changes in your social media accounts such as likes, profiles and followers all within a single dashboard. The user interface is very quick to learn and intuitive to use which is good. The management component is perhaps the most significant feature included allowing you to listen and engage your social communities easily. The monitoring component includes tracking by hashtag, keyword, profile as well as by competition. The reporting and analysis feature allows you to track followers, comments, shares and whether or not your content is trending in order to learn when and where your market is penetrating and what times it's best to engage your audience. The posting module is great and enables you to schedule content to be posted at certain times. By using the other features you can determine when is best to do so for maximum engagement, monitor this and respond accordingly. There's also a link exchange to help you increase the visibility of your brand through other users. And a marketplace from which you can purchase additional social media services. There is a free plan as well as paid plans available. The free plan has solid value and I especially appreciate there is a post scheduling feature included in the free plan while you can choose the premium plan in order to have bulk scheduling so you can post to multiple profiles simultaneously. The paid plan pricing is very reasonable starting a five dollars per month with additional plans currently available at twenty five and forty five dollars per month with the according upgrades included. And you can add unlimited profiles in all plans I believe as well.

I would like to see additional social media networks included. Our brand is highly visual so including Instagram, Pinterest and Tumblr are integral to our social media marketing and management. And it's the main reason we are not moving forward with the paid version though will circle around in the future to learn whether these networks have been integrated in order to reconsider.

Social media nowadays is a vital component to any marketing approach and this software makes it easy to do so. It's a huge time saver in that you can use this single dashboard to take care of posting, monitoring, analysis and engagement. If the social media networks currently integrated suit your business then this is a solid choice for your campaigns and I would recommend looking into it certainly.