SEMrush

This software has great tools to help me when I’m managing an Adwords accounts. It gives me the important keywords list I need to build a great performance campaign. The beta version let me view my competitor’s strategies in their campaigns. Thanks to this software I can build a good and better strategies in my campaign with it tools.

Although the keyword tracking is helping me a lot. There still room for its improvements, like it can see the direct comparison per keyword on where my rank is and which competitor is ranking higher than me. You can see that but it requires me too many clicks to see it. It would be great I they add some shortcut to see it much faster.

This is definitely recommended to all SEO professionals, as part of their tool set. The domain profiles information and the comparison tools, just requiring to type in the domain the keyword to get all the information you need, then can compare to domains with a click on a button. The real-time position tracking features is great. It can compare the other program and accurately report the analytics of it.