Reactive FAQ

If you think live shopping requires significant investment in video equipment to get started, you are mistaken. On the contrary, your modern smartphone shoots at the same video quality as most high-end DSLR cameras. To start, you just need your smartphone and a quiet and well-lit room. Other items of minimal cost that will upgrade production are a ring light, tripod and lavalier mic. If you want to upgrade the quality of your live shopping event and look into video equipment, multi-camera setups, and lenses, please contact us and we would be happy to make suggestions. Remember that audience engagement and how you present your brand will always outperform a fancy production rig.